– Kevin Wu, uchwepheshe wokukhula kwamazwe ngamazwe we-Google
Ngemuva kweminyaka emibili yokukhula okuqinile kwe-e-commerce, ukukhula kwezitolo kubuyele kokujwayelekile ngo-2022, izimakethe ezimbili eziqine kakhulu zokulima ingadi yasekhaya kube yiNyakatho Melika neYurophu.
Ngokocwaningo, amaphesenti angama-51 abathengi baseMelika abathenga impahla yasendlini ngo-2021 banenhloso eqinile yokuqhubeka nokuthenga izimpahla zasendlini ezintsha kulo nyaka. Laba bathengi bathenga izimpahla zasendlini ngenxa yezizathu ezine: izinguquko ezinkulu ekuphileni kwabathengi, umshado, ukuthuthela ekhaya elisha, nokuzalwa komntwana omusha.
Ngale kwezimakethe ezivuthiwe, amathuba kanye nokukhula kwezimakethe ezisafufusa nakho kufanele kubukwe.
Ikakhulukazi ngenxa yokuncintisana okuphezulu kokukhangisa ezimakethe eziningi ezivuthiwe, ingadi yasekhaya izobona ukukhula okugqame kakhulu kwe-e-commerce eNdiya naseNingizimu-mpumalanga ye-Asia. Izimakethe zase-Philippines, Vietnam, New Zealand, kanye ne-India zibonise ukukhula okuqinile ku-Q1 2022, nokukhuphuka okungama-20% ekusesheni izingadi ekhaya. Ezimakethe ezisafufusa, iningi lokukhula kokusesha esigabeni sezingadi zasekhaya livela ezigabeni ezinhlanu ezibalulekile: ama-heater, ama-air conditioner, imishini yokuwasha, impahla yasendlini, kanye nemishini yezokuphepha.
Emuva ezimakethe ezivuthiwe, imikhiqizo ekhula ngokushesha kakhulu kumthamo wokusesha ngo-2022 yayiyi: osofa abanephethini, bakhuphuke ngo-157%; I-Retro floral sofa, izinga lokukhula lifinyelele ku-126%, ngesitayela sobuciko kakhulu sesihlalo se-octopus, izinga lokukhula lifinyelele ku-194%; Umbhede/umbhede obekwe ekhoneni omise okwe-L, izinga lokukhula lifinyelele ku-204%; Omunye umkhiqizo okhula ngokushesha kwakungosofa besigaba, lapho igama lokusesha elithi “comfortable, oversized” likhule ngo-384%.
Izingcezu eziningi zesimanje ezivela esigabeni sefenisha yangaphandle ziyizihlalo ezifana namaqanda, ezilenga ohlakeni futhi zizosebenza ngaphakathi nangaphandle. Bazophinde bagqame ezixukwini ezifana nama-Parrots, akhula ngamaphesenti angama-225.
Ithintwe yilolu bhubhane, imikhiqizo yasekhaya yezilwane ezifuywayo nayo ibidingeka kakhulu kule minyaka emibili edlule. Ngo-2022, imikhiqizo ekhula ngokushesha kosesho kwakungosofa nezihlalo ezinyakazayo ezisetshenziselwa izinja ngokukhethekile, amazinga okukhula osesho ale mikhiqizo emibili afinyelela ku-336% no-336% ngokulandelana. Umkhiqizo wokugcina onezinga eliphezulu lokukhula kwakuyizihlalo ze-Moon Pod ezinezinga lokukhula elingamaphesenti angu-2,137.
Ngaphezu kwalokho, idatha yangaphambilini ibonise ukwanda okuphindwe kathathu ekusesheni kokuhlolwa kokukhulelwa kanye nezinsizakalo zokukhulelwa engxenyeni yesibili ka-2021, ngakho-ke kulo nyaka ungakwazi ukunaka kakhulu ukwanda kwesidingo sezigaba ezithile ezisanda kuzalwa, kuhlanganise nemikhiqizo ehlobene ne-nursery, izingane. amagumbi okudlala kanye nempahla yasekhaya yezingane.
Kuyaphawuleka ukuthi abanye abafundi basekolishi bangakwazi ukubuyela ekhempasini kulo nyaka, futhi izimpahla zokulala zasekolishi kanye nemishini kungenzeka kubone ukwanda okukhulu kulokhu kuwa.
INyakatho Melika neYurophu, njengezimakethe ezivuthiwe, nazo ziyaphawuleka ngamathrendi amasha nokuziphatha kwabathengi esigabeni sezingadi zasekhaya - ukuvikelwa kwemvelo nokusimama, izici zekhasimende le-AR.
Ngokubheka izimakethe zase-UK, e-US nase-France, kutholakala ukuthi abathengi abathenga imikhiqizo yasengadini yasekhaya bazoba nesibopho esikhulu sokukhulisa ukuthenga kwabo imikhiqizo eqhubekayo lapho umkhiqizo uhamba phambili. Amabhizinisi akulezi zimakethe angase acabangele ukusebenzisa izinto ezivumelana nemvelo, noma asekele izinhlelo zokusimama ezihlanganisa ukusimama kumikhiqizo yawo, njengoba lokhu kuya ngokuya kubaluleke kakhulu kubathengi ezimakethe zabo eziqondiwe.
Umuzwa we-AR ungomunye umkhuba womthengi. Njengoba u-40% wabathengi bethi bazokhokha okwengeziwe ngomkhiqizo uma bengawuthola nge-AR kuqala, futhi u-71% bethi bazothenga kaningi uma bekwazi ukusebenzisa izici ze-AR, ukuthuthukisa ukuzizwisa kwe-AR kubalulekile ekuzibandakanyeni kwekhasimende nasekuguquleni.
Idatha yeselula iphinda ibonise ukuthi i-AR izokwandisa ukusebenzelana kwamakhasimende ngo-49%. Kusukela kuleveli yokuguqulwa, i-AR ingakhuphula izinga lokuguqulwa ngo-90% kwezinye izimo kanye nolwazi lomkhiqizo.
Ekuthuthukisweni kwemakethe yezingadi yasekhaya, amabhizinisi angabheka lezi ziphakamiso ezintathu ezilandelayo: gcina ingqondo evulekile futhi ubheke amathuba amasha emakethe ngaphandle kwebhizinisi lawo elikhona; Izimakethe ezivuthiwe zidinga ukugxila ekukhetheni imikhiqizo kanye nezitayela ze-COVID-19, zigcizelela isiphakamiso senani ngokuya ngedizayini nokusebenza; Thuthukisa ukuqwashisa ngomkhiqizo nokwethembeka ngokusebenzisa izindlela ezintsha zokuzizwisa amakhasimende kanye nenani lomkhiqizo.
Isikhathi sokuthumela: Oct-28-2022